boost your business | Women's Business Network of Peterborough

Making Your WBN Membership Work For You

By Lorie Gill

When you become a WBN member, you tap into a support network that helps you feel connected, informed and ready to thrive professionally and personally. You get practical advice and access to tools, mentors and experts through a mix of online and live events.

Pabloa Picasso once said that “action is the foundational key to all success.” This says to me that we hold the power to our own successes, and if we don’t take action, how can we expect to succeed? So how can you make your WBN Membership work for you, whether you have an Individual or Corporate Membership? Be sure to take action and use the WBN resources that are at your disposal. Here are five ways you can derive value from your membership.

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Why Your Business Should Embrace Digital Marketing

By Victoria Carlson

Even though its 2016, I still come across my fair share of local businesses that don’t have a professional presence on the internet. I’m sure many business owners justify their lack of a digital footprint with the rationale that business is good without it, or that traditional marketing channels work just fine for their type of business. But as we continue to see consumer shopping behaviours shift further and further into the online space, embracing digital marketing has become necessary in order to ensure that your business is offering the best experience for both new and existing customers.

Creating a Digital Footprint

Whether you’re considering a website or a Google business profile, it’s crucial that customers be able to find your business online. GoDaddy’s Get Found local business service confirmed that 92% of customers use online sources to research products and services in their area.

Your business model may be unique and require a focus on more traditional methods to influence a customer’s decision to buy, but the bottom line is that if your business is not online then at least a portion of your potential customers will find themselves at one of your competitors who do have an online presence.

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