Category Archives: Feature Article

Will You or Someone You Love Be Part of the 72%?

As women in business you are leaders, innovators, managers, entrepreneurs, and relationship-builders. You may also be a mother, wife, grandmother, daughter, sister, and girlfriend. Women play so many important roles in our community. But did you know that being a woman also puts you at greater risk of developing Alzheimer’s disease?

In fact, of the 747,000 Canadians with Alzheimer’s disease, an astonishing 72% are women. 

It’s becoming common knowledge that the number of people with Alzheimer’s disease is rising rapidly, with numbers expected to almost double in the next 15 years, but why is it affecting so many women? One reason is that the biggest risk factor for developing Alzheimer’s disease is age and women generally live longer than men. After age 65, a person’s risk of developing Alzheimer’s disease or another dementia doubles every five years.

So what’s a woman to do? 

As successful businesswomen you know that hiding from the facts doesn’t make a problem go away. While we don’t yet have a cure for Alzheimer’s disease, research is providing us with lots of information about how we can reduce our risk and also live well after diagnosis.

Learn about the 10 warning signs:

Memory loss is the most common early sign of Alzheimer’s disease, but it’s not the only one. The other nine warning signs include:  difficulty performing familiar tasks, problems with language, disorientation in time and space, impaired judgment, problems with abstract thinking, misplacing things, changes in mood and behaviour, personality changes, and loss of initiative. Before you panic, it’s important to note that it’s normal for a person to experience some of these symptoms at different times of her life, such as when she is experiencing a lot of stress. But if you are experiencing several of these symptoms on a more consistent basis, it’s important to take action.

Get an early diagnosis:

If you are noticing several of the warning signs in yourself or a loved one, talk to your health care professional. They can do tests to rule out other possible problems and help you get a diagnosis. If you do have Alzheimer’s disease, getting an early diagnosis will allow you to benefit from medication, attend education and support programs, and plan for your future, including the future of your business.

Take care of your brain:

Whether your 38 or 83, it’s never too early or too late to reduce your risk of Alzheimer’s disease. Healthy brain strategies include: eating a healthy diet, getting regular physical activity, challenging your brain, maintaining your social connections, monitoring chronic conditions, managing stress, and protecting your head from injury. While you can’t control the aging process, these strategies will help you reduce your risk.

Women as caregivers:

Alzheimer’s disease also has a significant impact on women because we account for 70 percent of family caregivers. In many cases a woman is caring for both a parent with dementia and for children or grandchildren, becoming part of the “sandwich generation.” Add in your responsibilities as a businesswoman and you can easily see how this can become overwhelming. Being a caregiver can have a significant impact on a person’s well-being. Caregivers often experience difficulty juggling multiple responsibilities, managing stress, and finding time to address their own health issues. If you are a caregiver, don’t try to go it alone. Many community agencies offer support services, so reach out and be willing to accept some help.

Faced with the reality of the 72% statistic, it could be easy for a woman to feel discouraged. But there are many positive things we can do for ourselves and those we care about. For more information, visit or contact the local Alzheimer Society at 705-748-5131. The Society offers education and support programs for persons with dementia and their family or friend care partners, as well as education sessions for businesses and community groups. If you would like to book a presentation, contact Diana Primavesi, Public Education Coordinator at

Submitted by Susan Dunkley, Fund Development
Written for Alzheimer Society of Peterborough, Kawartha Lakes, Northumberland and Haliburton 
by Public Education Coordinator Diana Primavesi 

Susan Dunkley
Fund Development Coordinator
183 Simcoe Street
Peterborough, Ontario   K9H 2H6
Telephone:  (705) 748-5131 Toll Free:  1-800-561-2588
Fax: (705) 748-6174

WBN Members Help Save and Change the Lives of Women and Children

Taking part in the WBN Hollywood Christmas Gala was such a pleasure! A wonderful celebration of Peterborough’s amazing business women — AND, by supporting the YWCA as the beneficiary of the Gala, every volunteer organizer,  every donor of every auction item, every purchaser and every member helps provide the basic human right of safety for women and children in our community.

You see, the statistics around domestic violence are shocking. Nationally some 3,300 women and their 3,000 children sleep in shelters to escape domestic violence each night. And every six days a woman is killed by her intimate partner.  The statistics in our community are equally troubling.

WBN members have supported the YWCA Crossroads shelter for almost 20 years. At Crossroads we serve more than 300 women and children every year. As well as safe haven, women and children receive everything from safety planning and mental health services to counselling and parental support. And the difference you make as a supporter, volunteer or donor to the YWCA doesn’t end at Crossroads.

By supporting the YWCA, you help us:

  • Answer our crisis line 24/7/365 so that every woman in our region can get help when she needs it
  • Run our innovative START program – a one-stop shop of coordinated services for women who have experienced domestic violence or abuse
  • Support women as they go through family court – often with their abuser fighting for custody of their children
  • Provide rent-geared-to-income housing for over 100 women and children who have experienced abuse

You also help us:

  • Build the confidence of 12-13 year old girls in our GirlSpace program to form healthy life-long relationships
  • Provide grants to women who have fled abuse and are pursuing their dreams through education
  • Deliver over 3,000 food boxes to families who are struggling to provide healthy food to their families
  • Advocate on behalf of women and girls in our community and around the world

Abuse and violence against women and children are not a personal issue, but a community one.  By supporting the YWCA, you help to save lives, relieve deep suffering, unleash the human potential of women and children, and strengthen our whole community.

Thank you from the bottom of our hearts.

To find out more, or if you would like to work with us to expand the leadership of women and girls in our community, we would love to hear from you.

Jen Cureton
Director of Philanthropy & Communications
YWCA Peterborough Haliburton
216 Simcoe Street, Peterborough, ON K9H2H7

Heat Savings Over Hardwood: Survey Reveals Shift in Home Buyers’ Desires

The Canadian dream home has a new laundry list of “must haves”.

Utility bills can cost a homeowner even more when they go to sell their property according to the Remax® Canadian Home Critics Survey. In the results, which expose purchasers’ motivations and turn offs, Canadians overwhelmingly report that they would select a home with energy efficiency upgrades (41%) over updated finishings like granite countertops or hardwood floors (22%). View the full survey press release here.

“It’s well-known that home buying is an emotional process, so understanding the shifts in where buyers place value is key to a sellers’ success,” said Todd Shyiak, national director of operations Remax, Canada. “Location is still important to today’s home, Re buyers, but the sheer volume of information available has made them more aware of how a home’s features can impact their lifestyle.”

So, how are Canadians judging your home?

Home buyers want “Layout, location, location.”

Canadians say that layout is the most important consideration when selecting a home (27%), even over location factors such as the desirability of the community (26%) or commute distance (12%). Layout also has the strongest impact on their first impression of a house (39%) while a home’s size carries much less weight (11%).

The survey also uncovers that buyers are willing to renovate for looks but not for repair. Only 13% of Canadians view the need to renovate rooms as a major home buying deterrent. Yet, 30% will walk away from a purchase if they notice just a small amount of water damage, even when the costly issue of outdated plumbing or electrical facilities (29%) is considered.

When it comes to homes, Canadians are clean freaks.

If your house has old flooring, just make sure it’s spotless. Uncleanliness tops home buyers’ turn off list (60%), whereas dated flooring (40%) or bold paint colours (18%) have much less impact.

The Goldilocks’ effect: Buyers most driven to find a home that fits just right.

40% of Canadians say their number one motivation to buy a house is to “better fit a new life stage,” followed by the desire to “have a home of their own

(29%) and “because it’s a smart investment” (just 10%).

Size matters to millennial home buyers, boomers have bigger concerns.

Millennials look more at the face value of houses, including square footage (millennials 9%, boomers 4%) and room count (millennials 12%, boomers 3%). In contrast, boomers are more concerned with lifestyle factors, such as how well the space is laid out (millennials 18%, boomers 34%) or if it’s located in a desirable community (millennials 18%, boomers 30%).

For boomer buyers, it’s what’s inside that counts.

Boomers are less likely to be turned off by a home’s cosmetic features, such as dated flooring (millennials
51%, boomers 36%). This demographic, who may be settling in for retirement or downsizing, seek homes that won’t cost them time or money in the long run. Boomers prefer homes with energy efficiency upgrades (millennials 29%, boomers 54%) and are more likely to avoid ones with outdated plumbing or electrical facilities (millennials 23%, boomers 32%).

If you’re a buyer or seller in the near future, keep these tips in mind!!

Betty Johnson
Sales Representative
Remax Eastern Realty Inc. Brokerage
91 George St.
Peterborough, On K9J 3G3
Telephone – 705-743-9111
Fax – 705-743-1034
Direct – 705-749-7934