All posts by WBN Communications

Confused about CASL? Read on…

Confused about CASL? Read on…
By Diane Wolf

CASL stands for Canadian Anti-Spam Legislation, and it is important that you understand how it affects you and your business in terms of commercial electronic messages (CEMs). These may include emails, text messages, and some social media posts. The legislation came into effect in stages over the last several years, but here is a summary of what you need to know.

Please note the C in CEM stands for Commercial! This is a message intended to solicit business. The legislation does not apply to messages you send to provide information, or to greet clients. If someone has given you the email address of someone they are referring you to, you are also allowed to send one message to that person, ensuring that it is clear that they can unsubscribe from receiving further messages. You must also give the full name of the person who referred you. For example, if our President told me that you might be interested in working with me, I could email you with the following subject line: “Tracey Ormond recommended I contact you”.

You may not send CEMs to people without their consent. It gets tricky though because there is implied consent in some cases. For our purposes, you MAY send CEMs to other WBN members, but you must be sure to include an option for them to unsubscribe to avoid receiving further messages. You must keep track of who has unsubscribed so that if you download a new member list, you must remove anyone who has previously unsubscribed.

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Holiday Hazards: Keeping Your Pet Safe

Holiday Hazards: Keeping Your Pet Safe
By Danielle McIver,
Gleam Event Management host of The Ptbo PAWtacular

The holiday season is in full swing! Everywhere you look there is a beautifully decorated Christmas tree or a meticulously wrapped gift. We have family and friends dropping in to say hi, and piles of delicious savory and sweet treats. The joy is everywhere! But lets not forget that the holiday traditions we are used to, may have some unknown hazards for our furbabies.

Working 17 years in the veterinary industry has proven just how many risks this season can bring. So let’s keep those tails waggin’ and cats purrin’ and learn about some common dangers you can avoid!

Here are my top 5 hazards to be aware of in this festive season! Being aware means you care.

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Problems bouncing back? It could be your unforgiving nature

Problems bouncing back? It could be your unforgiving nature

By Colleen Carruthers

We all face adversity in our lives. Times when we meet challenges that can’t be overcome or at least appear to be insurmountable in our mind. The way we meet these challenges and ultimately bounce back is called resiliency. And it’s an important attribute because it helps us bounce back from adversity and stress.

Our relationships with others can affect our resiliency. Relationships are often a source of frustration. Differences of opinion and viewpoints can get us angry or upset, and cause us to be in places where we do not forgive. And, forgiveness influences our ability to be resilient.

Developing an ability to forgive is not easy. Forgiveness often challenges the essence of who we are: our values, our principles, our code of conduct and our moral campus. If you challenge these, you are challenging “my most inner me”; how could I forgive?

But there is a difference between forgiving and forgetting.

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