Why Your Business Should Embrace Digital Marketing
By Victoria Carlson
Even though its 2016, I still come across my fair share of local businesses that don’t have a professional presence on the internet. I’m sure many business owners justify their lack of a digital footprint with the rationale that business is good without it, or that traditional marketing channels work just fine for their type of business. But as we continue to see consumer shopping behaviours shift further and further into the online space, embracing digital marketing has become necessary in order to ensure that your business is offering the best experience for both new and existing customers.
Creating a Digital Footprint
Whether you’re considering a website or a Google business profile, it’s crucial that customers be able to find your business online. GoDaddy’s Get Found local business service confirmed that 92% of customers use online sources to research products and services in their area.
Your business model may be unique and require a focus on more traditional methods to influence a customer’s decision to buy, but the bottom line is that if your business is not online then at least a portion of your potential customers will find themselves at one of your competitors who do have an online presence.